AI + COMMERCIAL ACTIVATION
AI SHOULD MAKE GOOD TEAMS MORE CAPABLE. NOT JUST MORE AUTOMATED.
The opportunity isn't to add AI everywhere. It's to understand where work gets stuck, where insight gets lost, and where capable people are spending time on things that technology could help them do differently.
I bring a commercial operator's perspective to that question, combining decades of sales and business leadership with hands-on exploration of what AI can make possible now.
START WITH THE WORK
BEFORE YOU ADD AI, FIND THE FRICTION.
CUSTOMER + ACCOUNT INSIGHT
Bring scattered customer information together so teams can prepare, prioritize, and make decisions faster.
COMMERCIAL INTELLIGENCE
Turn information buried across documents, data, meetings, and systems into insight people can actually use.
SALES TEAM LEVERAGE
Identify repetitive work, research, preparation, and follow-up that AI could support without removing the human relationship.
WORKFLOW + CAPACITY
Find work being done manually simply because nobody has stopped to ask whether there is now a better way.
WHY ME
I KNOW THE WORK BEFORE THE AI.
I spent 22 years inside a global brand learning how commercial organizations actually operate: customers, channels, sales teams, leadership, competing priorities, imperfect information, and the constant pressure to turn strategy into results.
Now I'm applying AI to those same kinds of business problems.
I'm less interested in AI for AI's sake than in a better question:
Where could this genuinely make the people and the business more capable?
$400M+
Business Responsibility
#7 → #4
Family Channel Brand Rank
~9%
Revenue CAGR
A PLACE TO START
WHERE IS YOUR TEAM LOSING LEVERAGE?
An AI Friction Audit is a working exploration, not an implementation project. We look at how the work actually happens today: where time disappears, where insight gets fragmented, where preparation and follow-up pile up, and where capable people are working around problems instead of through them.
Then we look at where AI could realistically help, and where it could not.
This isn't about starting with a technology roadmap. It's about starting with the work. I bring an operator's read on how the business actually works, applied through a new lens.
POTENTIAL AREAS TO EXPLORE
◆ Sales and account preparation
◆ Customer and competitive insight
◆ Research and synthesis
◆ Internal knowledge access
◆ Repetitive commercial workflows
◆ Leadership and decision support
◆ Team adoption and practical AI use
THE BEST PLACE TO START MAY BE A BETTER QUESTION.
If you're wondering where AI could actually create value inside your commercial organization, I'd like to hear what you're seeing.